Our client was a property developer. Their belief was that building and constructing structures where people will call their homes is more than just that. Their brand was to be about 'more than a house - to be a home'. So we looked to nature for inspiration.
The foundation of the concept revolves around the idea of ‘balance’, and centres around people and their lives. The concept gave birth to a working conceptual line “Balancing Life’s Ideals”.
While collaborating with the client on research the seed was that the company and brand was to be about building homes, not just houses; we began our journey looking at a very special tree called Tembusu. This led us to another tree called “Tualang” – very tall trees which exist in Malaysia and Indonesia – which are often homes to giant honey bees.
Our search in this area led us to draw the parallels between the ideals of the company and brand with the ideals presented to us by nature. Balance in the ecosystem, with each unit contributing in a symbiotic relationship, inspired us to pursue this path.